The emergence of gamified loyalty programs has started a revolution of customer loyalty programs. Global brands that have implemented these new methods have achieved incredible results.
Veikkaus Points is a prime example of gamifying a loyalty program. In Veikkaus Points we reward the customers for continous interaction with the Veikkaus.fi site. The customer is able to choose from different rewards according to their own liking. A pilot of 60000 customers are now using it and later on it will be available for all Veikkaus customers.